Hand Eye Communication

Hand Eye Communication works across a variety of industry sectors. Our clients include market leading retailers and products, service organisations, and highly innovative companies.

Each client presents their own unique set of media and communication issues and objectives, and Hand Eye Communication uses its expertise to create strategies and actions that address those particular circumstances.

Hand Eye Communication proves to be a valued resource for a client providing insight, perspective, opinion and advice on media and communication issues based on what is happening in the Australian market today.

Communications Strategy
The essence of all effective media and communication work starts with a well thought through strategy. For Hand Eye Communication, this is the process that clarifies an organisation’s values and vision, identifies the areas in which a business has its competitive strengths, and translates those elements into a set of communications activities that presents and promotes the business in the strongest possible terms.

In summary:

Communications auditing and analysis of current approach
Communications strategy that supports overall business objectives
Selecting appropriate and effective communication channels
Management and coordination of a multi-layered communications approach

For a further discussion about our thinking on strategic communication, contact Hand Eye Communication. Tel 03 9817 4506

Media & Public Relations
With the strategy established, Hand Eye Communication implements each aspect of the plan using its expertise in developing the words and text that accurately positions the product or service to its target market(s). Where media work is required, Hand Eye develops a series of story angles that it pitches to the appropriate media, providing the client with coverage that adds value to a media outlet’s audience and demonstrates the client’s expertise to its target market.

Developing avenues of direct engagement with a client’s market is at the heart of any public relations. Hand Eye Communication designs PR activities are aligned with the values and universal themes that operate within a client’s business, making these activities memorable because of the emotional connection that is made with the participant. The outcomes of effective PR are to inform, educate, and influence the opinions and behaviours of a target audience.

In summary:

Editorial coverage in a wide range of media
Media relations based on adding value to the public consciousness
Public relations designed to elicit an emotional response
Issues and reputation management
Internal communications

For a further discussion about our media and public relations services, contact Hand Eye Communication. 03 9817 4506

Design
Hand Eye Communication delivers original and creative graphic and website design services. As part of a promotional campaign or for a specific project, Hand Eye Communication uses its communications expertise to define the essence of a company and its brand and translates this insight into the visual medium.

Hand Eye Communication delivers a range of visual campaigns for clients. Our online and print communication work is geared toward eye-catching and consistent design work across a range of communication mediums that enables strong brand recognition amongst its target market. These include:

Websites
Depending on the communications strategy, websites are often the most important communications tool an organisation has at its disposal. Hand Eye Communication works with clients to ensure the website does all that it should to position and promote the business. It project manages the development process of client sites by writing text, developing design themes, and uses a select team for site construction, content management systems and search engine optimisation.

Website projects in 2008/09 include:

E-newsletters
Hand Eye Communication creates e-newsletters that are successfully received by a business’ stakeholders, achieving high levels of readership amongst recipients as well as a level of brand presence acceptable to readers. Hand Eye Communication designs, constructs, writes, and distributes these communications in close collaboration with the client. It also has the tools available to measure the performance of the communication to its distribution list.

Brochures
Designed for electronic or print mediums, Hand Eye Communication writes text, creates design concepts, and delivers artwork ready brochures that support the company’s position as required by the communications strategy. This work requires an understanding of how communications can most effectively support the sales team.

Advertisements – Print
As part of a media and communications strategy, niche advertising is sometimes recommended to assist in building the reputation and expectation of the brand. Hand Eye Communication designs and delivers smart, creative advertising that informs readers of the client business often in ways previously not described, with the objective of creating a compelling call to action.

Advertisements – Online
Hand Eye Communication also creates online ad banners that grabs attention, builds the brand, and encourages clickthrough to the client’s offer. Few words and distinctive design make this a challenging visual art form.

Logo Creation
As part of a strategic communication initiative, Hand Eye Communication can revitalise a company’s brand either by enhancing the existing marque, or creating a new logo. Properly treated, this new look and feel will make a new and positive impression on clients, staff, and suppliers.

For a further discussion about our design services, contact Hand Eye Communication. 03 9817 4506

Professional Writing
The value of professionally-written material that accurately reflects the position of an organisation is essential in the knowledge era (1995-present). People in today’s society are savvy and knowledgeable consumers of information, and quickly assess the relevance of an organisation to their life and needs. In the short time a consumer takes to decide on their level of engagement, it is vital that a product or service present in the most engaging manner possible.

Hand Eye Communication is able to interpret strategic intent into words. The result is new and better ways of thinking and talking about a client business, with this positioning applied consistently across all communication avenues used by the client to communicate with its customers and other stakeholders.

In summary:

Professional writing in all forms
New insight and clarity into the positioning of the business
New and better ways of talking about the business
Creates ripple effect across the entire organisation

For a further discussion about our professional writing services, contact Hand Eye Communication. 03 9817 4506

Services