Hand Eye Communication has assisted CHL in the development of a strategic communications agenda that has enabled proactive engagement with all major media outlets. The company’s ability to convey our organisation’s point of difference and professionalism as an NGO has greatly contributed to CHL’s reputation.
Working with Hand Eye has allowed CHL
to have immediate access to professional skilled advice on a range of media and public relations matters. Its regular advocacy of CHL to outside organisations and the wider public incorporates an intrinsic, sympathetic understanding of our Mission and the environment in which CHL operates.
Hand Eye commenced the engagement by spending a good deal of time with some of the key partners in our business to get a better understanding of the messages that would not only gain traction with the media but also enhance the profile of the firm with key clients and markets.
Steve Casey was energetic in dealing with various media outlets and played a significant role in generating the topics for the technical articles and opinion pieces and in editing those articles to enhance the appeal to consumers.
Each of the media placements and engagements generated a certain amount of discussion and recognition for the firm with our clients and we were able to leverage off the placements in terms of further communication pieces for our clients.
Our business development plans going forward specifically provide for an investment by the partners and the firm in media relations and this in my view is the lasting legacy of the campaign and advice obtained from Hand Eye.
More important, turnover has increased and I am now positioned as a premium brand rather than another ‘me too’ consulting business.
Throughout the transition to a more coordinated public image Steve has shown himself to be a real business professional, first by understanding the special dynamics of the business and its positioning needs, then by designing an appropriate brand strategy and helping me to implement it, and finally by helping to build the structures and processes necessary to allow me to maintain the position at minimal cost. I have no hesitation in recommending his services.
As the Managing Director and Group CEO of a national wealth management, funds management, financial advisory and financial services venture capital business, we engaged Hand Eye Communication to broaden the distribution of a highly successful story to all stakeholders of the Group. In a very short period of time, Hand Eye Communication was across the idiosyncrasies of the financial services industry, the unique value proposition of the Group and had lifted the profile of the Group significantly.
As a result of the positive press and market profile achieved by the Group in this period numerous transactions were progressed and the Group was sold within a two-year period at a valuation and within a time-frame that significantly exceeded shareholder expectations. I would highly recommend Hand Eye Communication to any business looking to lift their market profile and have no hesitation in recommending the services of Hand Eye Communication.